AdWords can be as simple as you want to make them. So chill out they are easy to monitor performance and very simple to change if needs be. No need to stress, just sit back and watch the leads come in and your business develop and grow. In this blog I will be explaining the benefits of using AdWords and how they make your day-to-day life so much easier.
5 Reasons why AdWords will make you life so much easier
People within the world of business often question Google AdWords. “How much does it cost?”, “Is it worth having?”, “Is it going to benefit my business?”. The answer to these is YES YES YES. This form of digital marketing of pay per click advertising (PPC) is being constantly used by businesses in varying industries as a way of enhancing the leads they are receiving. Thousands of businesses know that for successful use of AdWords it requires time and money but have found that with both of these implemented into this form of marketing they reap the rewards of return in investment (ROI).
If you have never used Google AdWords before and wondering if it is going to work for your business or not then this post is for you. So here are 5 reasons why YOU should us AdWords for your business:
1. ADWORDS IS SCALABLE
Any marketer will agree that one of the hardest challenges of any business is finding new leads, and it doesn’t require 5 times the effort to produce 5 times the leads. Google AdWords is highly scalable which is why when done well businesses can end up spending up to a million pounds + a year on this advertising. You can create AdWords campaigns in and monitor performance within this choosing to cap on spend for example if you can see that certain Ad groups aren’t converting at a profitable rate. You can increase your PPC budget and your leads and profits will increase accordingly.
2. ADWORDS IS MEASURABLE
AdWords PPC is one of the most measurable online channels compared to more traditional forms of marketing such as TV and magazine advertising. AdWords provides loads of information regarding the PPC metrics and from this you can see what is working and simply what isn’t. From this you can determine whether if you campaign is successful or is just worth binning off.
3. ADWORDS IS FLEXIBLE
Google AdWords gives you options to customize your campaigns and ads to your specific needs.
Examples of this would be:
• Use ad extensions – in this you can display images of your product or service, your physical location/Google map display, links to your site and a phone number that people can contact you directly on
• Narrow your audience – you can do this by targeting people geographically, the time of the day in which you advertise your campaigns and even by device type.
4. ADWORDS IS FASTER THAN SEO
Once your AdWords campaign goes live, ads will appear and you’ll get instant results, like visitor data. Not only will this bring in more money right away, but because of its speed, you have the time to discover how effective your keywords are. Whereas with an Search Engine Optimisation (SEO) it takes time to see results at an average of 3 months.
5. ADWORDS IS (USUALLY) EASIER THAN SEO
With AdWords it is easier to calculate the return on investment (ROI) whilst with SEO it is more difficult because there are a lot more factors that play a role and not just spending and revenue. With AdWords it is easier to set up a budget, you can set a daily budget and pay no more than that so it is easier to monitor. With PPC you only pay for the clicks your ad receives and not for the amount of views.